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CeBIT is the world's best known, most successful trade show brand. International branding is taking Deutsche Messe to new markets. As a result, CeBIT events are no longer based solely in Hannover but have found their way to Turkey, Australia, the USA, and China too. This means global exhibitors can benefit from new trade fair platforms and the added demand this brings. Shows such as CeBIT continue to be "made in Hannover" but are equally at home in the world's growth markets. 
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